If you have a small business, then you need to use the best strategies available to you to get the most out of your market. If you have the right plan, you can avoid common mistakes and rise above the competition. However, if you don’t, you could lose opportunities to close more business and eventually spiral downward. One of the things that can help your business is a bilingual small business call answering service. Here are 10 reasons why:
Gain Access to a Bigger Market
The amount of Spanish speakers in the U.S. is only increasing with each passing day. There is a good chance that you have plenty of Spanish speakers in your neighborhood that your business serves. These people represent a lot of potential business.
The last thing you want to do is leave this potential business on the table by not being able to help them. If you don’t speak their language, then there will always be a barrier to you connecting. However, with a bilingual service, you can rest assured that if these people are seeking your services that you can help them and turn them into happy customers. That means no more missing out on deals you could have won in the past.
There are tons of calls that are coming in that you are missing. When the phone rings more than a few times and then is answered, that is bad enough. However, even worse is if you are so busy that no one on your staff can pick up the phone at all.
In today’s busy world, that means that people won’t just refrain from leaving a voicemail, they will likely just not call back. You will never be able to connect with that customer and earn their business. With a call answering service, you have someone trained to answer these calls for you so that you can ensure you are touching every prospect that calls into your business.
After Hours Answering
You have a set period of hours where you are operating. Like any normal person or business, you can’t be open at all hours. You have to sleep sometime, so does your staff.
However, when a customer has an urgent need, your schedule is not what is relevant to them. They might want to call and talk to someone right away. An after-hours answering service can field these calls and leave you notes so you can follow up the next day.
You can’t close new deals if you don’t have anything in the pipeline. And this requires having appointments set so you can attend those appointments and uncover your customers’ needs. However, this is a very time-consuming process. This is why it is helpful to have someone who can do this for you.
A call answering service will be able to field questions and schedule appointments. They can line your calendar with qualified prospects. That way, all you have to do is show up and do what you are best at.
Speed is of the Essence: Fast Answering
Have you ever noticed how customers are more impatient than ever before? They want to be helped and they want it right away. They have no interest in waiting around. In fact, if you make them do this they will simply go to another business.
The best, and only, way to remedy this is to answer their calls faster. You are busy throughout your day helping current clients, customers, or patients. Therefore, you don’t have time to simply drop everything and hop on the phone. That’s where the value of such as a service shines, even more so when that service is bilingual.
In the world of the small business owner or operator, time is money. The more time you spend on trivial tasks, the less time you have for the really important things. You can only afford to spend your time where it is most valuable. If you don’t, you’ll end up draining your profits to a point where your business can’t survive.
So don’t risk losing your profits because you are spending your time on answering the phone. Let a professional small business answering service do that for you. That way you are free to spend your time how you really see fit.
Conserve Your Focus
You have a certain amount of focus that you can use throughout the day. If this focus is depleted, then you won’t be able to use your creative energy to innovate within your business. You are the expert at a select few things in your business.
Outsourcing functions to a small business answering service gives you more creative energy throughout the day. That way, you can tackle those really big projects that have been on your mind. You won’t fritter them away with mindless tasks.
Leverage Your Talent Better
Your company’s talent is a valuable resource. When your people are at their best, they can help you make waves in your industry. You can outcompete others in your space. However, they are best leveraged when they are allowed to focus on what they are best at.
The odds are, their specialty is not answering the phone. It might be guiding a customer through your onboarding process, or handling a problem, or looking at your financial statements. So let them continue to focus on these things. You will have happier employees too as a result due to them being able to work the kind of position they are actually qualified for.
Increase Engagement Online
Have you ever been looking for a product or service online and visited their website only to find out there is no easy way to contact them? Sure, they might suggest that you can email them. However, that is not enough to make people feel like you care about them. You need a way to give them faith that you want to help them with their needs.
The perfect way to do this is with a small business answering service. You can show them that you care. From the first moment they arrive on your page, they will see your number. They will be able to tell that they can simply reach out and contact someone at any given time. This will increase confidence in your brand.
Look More Professional
Only the most professional companies will go through the trouble of setting up a call answering service. It shows that they took the time to think about the needs of their customers. You need to ask yourself if this is the kind of image you want to send to your market.
Do you want them to see you as a business that will potentially help them solve their problems? When you see companies without phone numbers they answer, it makes them look unprofessional. So make sure this is not the first impression you are having with your prospects. Otherwise, they might just take their business elsewhere, down the street.
When it comes to modern-day business, it is more competitive than ever. You need to use every tool available to you if you are going to get ahead. In order to remain profitable, you need to use the best strategies available. So make sure you are taking advantage of a small business call answering service. That way you can have happier customers, more free time, and a more profitable small business now and into the future.