Businesses that Can’t Accommodate Spanish-Speaking Callers Will Lose Potential Business.
The most common language spoken in the United States is English. The second most common language, by far, is Spanish. About one in eight households speak Spanish as their primary language at home. This represents over 37 million Spanish-speaking individuals in the United States. Though some of these people are bilingual, not all are. Some only speak Spanish, and others prefer Spanish over English. Naturally having a bilingual answering service is very important.
What does this mean for your business? It means that if you can’t effectively interact with Spanish-speaking callers, you risk losing a lot of business. That’s why you need a bilingual answering service that can handle calls in both English and Spanish.
Here’s how an English/Spanish bilingual answering service can help you better communicate with all your callers.
Spanish Only Callers: People who speak only Spanish can’t communicate with businesses that don’t know their native language. These Spanish-speaking people have two choices. One is to delay their call until a bilingual family member can interpret for them or can make the call in their place. The other option is for th
em to keep calling businesses until they reach one that speaks Spanish. Don’t be one of those businesses that, in effect, encourages Spanish-speaking callers to call your competition. Instead become the business that Spanish-speaking prospects call first.
Using a bilingual answering service can provide you with this competitive edge.
Callers Who Prefer Spanish: Other callers are bilingual, but since English isn’t their primary language, they may struggle to use it. When communications in English gets difficult for them, they want to switch back to their native tongue. But what if you can’t switch with them? This means you’re either forcing them into an uncomfortable situation of using English and risking miscommunication or forcing them to give up and hang up. Once they get to this point, it’s unlikely they’ll call back.
Again, your bilingual answering service can keep this problem from happening.
Back Up for English Speaking Receptionists: What if you have a bilingual answering service handling your calls after hours, but your daytime receptionist speaks only English? While you could encourage Spanish speakers to call back in the evening, this isn’t good business. Instead your bilingual answering service can back-up your English-only staff during the day.
There are many ways to make this happen, but the starting point is knowing that your bilingual answering service can handle Spanish calls for you. They’ll work out the details to customize a solution to fit your specific needs and situation.
Summary: With the high number of Spanish-speaking people in the United States, and the percentage predicted to go higher, this represents a great deal of business that’s at risk if you’re unable to communicate with them in Spanish. If you lose their calls, you’ve lost their business.
That’s why an English/Spanish bilingual answering service is so important.
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